
About Fred Smith | Lead Your Power
Let me tell you who you’d be sitting across from
You’ve worked hard for a good life, and you’ve built one. You can call on good advice for almost anything.
What advice can’t reach is the stuff that follows you to bed. The decision that’s waited on you for three weeks. The idea you haven’t shared, because saying it makes it real. The partner you used to talk with every day and now mostly email.
You can see something’s off, and you’d rather not hold it by yourself anymore. Nobody can carry it for you. What you do get to choose is who sits across the table while you work out how to set it down.
So before you share any of it with me, I’d like you to know where I learned what I know, and why I do this at all. This is my road.
Lead Your Power started with my own empty cup
I’ll begin with the part most people leave off an About page. Lead Your Power is me. I came up with it because I was a leader struggling with the exact same things I help people with now.
Everybody pulled at me, and I was glad to give. But I gave out to everybody, and my own cup was empty. I gave so much that I started wondering who was going to fill me back up. I’ve described it like this: “I liken myself to being a barber where I’m cutting other people’s hair and I haven’t had time to cut my own, but now I’m doing it for me.”
Everybody pulls at you, but you need somebody to help you. That’s the whole reason this exists. I wanted to become the person I needed back then: someone with no reason to flatter you, who’s walked the same road, and who’ll stay beside you through the hardest stretch of it.
It started at a stranger’s door
I started knocking on strangers’ doors in 1993. A door gives you a few seconds, and the person behind it owes you nothing. It teaches you early that people want one thing from you: an easier day.
There’s an old parable I like to tell about it. You can’t sell ice to a man standing on a mountain of it. Colder, cleaner, cheaper, he’d only smile. So the seller sets the ice aside and asks one question: what’s the hardest part of your day?
What that means for you: you already have a mountain of advice. The first thing I’ll ask is what feels hardest for you right now. Then I’ll wait, patiently, for the true answer, which often isn’t the first one you give.
The Marine Corps showed me how people grow
I joined the Marine Corps in 1995. What stayed with me most was a process. I watched it take people who couldn’t do the job yet and help them become able to do it, one piece at a time, with nobody handed the next piece until the last one held.
“In the Marine Corps, we make Marines, period. There’s a proven repeatable process…” Fred Smith
In 1996 the Corps trained me in public affairs at the Defense Information School. It’s a discipline where words are chosen with care, because the wrong ones get repeated. An instructor warned us the training would be a curse: once you learn how messages are built, you can’t stop noticing how they’re built.
“It was a curse, but I looked at it as a blessing in the respect that I was able to take those powers and actually use them for good.” Fred Smith
I’m a combat veteran. More than 30 days of my service were spent out in the desert, and that’s on my record. I won’t tell war stories here. What I carried home is simple: when people are counting on you, steady matters more than loud.

What that means for you: nobody’s born the leader the next season of their life needs. That person grows, the same way everyone who led before you grew. You don’t have to be that person already to begin. That’s where “We make leaders” comes from.
Inside real companies, done the right way
After the uniform came years in automotive sales and finance, where one sentence can make or lose a deal. I worked inside multinational corporations, in someone else’s seat, never the founder’s. In those seats I helped scale automotive businesses from zero to hundreds of millions in annual sales, and the companies I worked on went on to be multibillion-dollar companies that are still in existence.
I’m prouder of how it was done than of how big it got. I did it “without filleting people, without miscommunicating.” Plenty of companies grow by burning through people. That was never the way I’d do it.
For a lot of those years I worked behind other people’s names, building the systems that made them bigger than me. I saw how easily those same tools could be pointed at things that weren’t true. So I drew a line, and I still hold it.
“I won’t be illegal, dishonest, deceptive, unethical, because all money ain’t good money.” Fred Smith
What that means for you: once people depend on you, most of them have a reason to agree with you. I don’t. I won’t flatter you to keep you, and I won’t promise you an outcome nobody can promise. If I don’t think I’m the right person to help, I’ll tell you so, kindly and right away.
The mentor of the mentors’ mentors
These days, a lot of my time goes to the people other leaders lean on. I’m the mentor of the mentors’ mentors. I coached the coaches. They give so much to others, and they need someone in their corner too.
It’s also why I’ve never wanted to be a guru. What matters is something you can keep and pass on, long after I’ve left the room.
“the guru is not duplicatable. This is. That’s what makes a difference. Just like we’re able to make Marines.” Fred Smith
There’s only one of me, which is why the process matters so much. What we’d build together is a way of leading you can write down, teach to the next person, and keep long after our last conversation.

Why I do this in the open now
What I’m really after is simple. I want to see people come together, once and for all, and leaders are the backbone of that. A leader who’s running on empty drains everyone around them. A leader who’s clear and steady lifts them.
Leaders need an ecosystem. They need a place to gather, with people who carry what they carry, and get top-level information that just isn’t out there. The best of those conversations happen around a long table, among people who trust each other. So that’s what we’re building, online first and then in person, and I’m leading it from the front, under my own name, on camera. I ask leaders to set the mask down, so I go first.
Whatever you believe, or don’t, you’re welcome at this table, and nothing here asks you to change it.
The next step is small on purpose
Something from the top of this page probably came to mind as you read. Things like that rarely get lighter on their own.
So let’s start there, with a few lines to me about what feels hardest right now. When it’s a fit, a short conversation follows, an honest one, at your pace. And if this isn’t the right room for you, I’ll tell you that too.

Let someone fill your cup for a change
You’ve given so much, for so long, to so many people. You’re allowed to receive a little of it back.
The first step is small. Do a little homework on where you are, then pick fifteen minutes on the calendar.
Not ready to talk yet? That’s fine. Start here, with short reads sorted by what’s on your mind.
Lead your power.
Coaching isn’t therapy, and it isn’t legal, tax or financial advice. Nothing here promises an outcome.